Vapetember social media campaign

Discussion in 'New Nicotine Alliance Australia' started by The Vaper, Aug 5, 2018.

  1. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    ATHRA will be undertaking a campaign in September at the introduction of the next 12.5% rise in tobacco tax excise. ATHRA's preferred hashtag is #Switch2Vaping.

    NNA AU will run a social media campaign in September based on the same underlying reason - the excessive cost of smoking & how vaping is much, much less expensive. Sidebar: smoking ruined my health, but ultimately it was the cost that made me determined to find an alternative.

    One part of our campaign will take quotes from ex-smoking Australian vapers that explain how much cheaper vaping is. We will use both the #Switch2Vaping tag as well as (I think much better) #Vapetember (this is based on Britain's 'Stoptober' but makes it more useful in that it informs about a pleasurable & achievable way to stop smoking, rather than .. giving a command).

    I have that side of it underway, but we could do with some extra graphics to support / promote the idea generally.

    Note that the main focus of the campaign is current smokers who are having trouble paying for cigarettes. If we can work health messages or (subtle) messages for the pollies into our graphics that'd be great, but I don't want to discourage smokers by mentioning that nicotine is illegal. The idea is to get smokers intrigued enough to get them into a vape shop or vape forum, not to turn them into outraged advocates or to scare them off before they even get that far.

    Any ideas?

    And if anyone feels compelled to create some pics, note that 600 x 600 image size works very well on FB or Twitter without the image being cropped, resized or being subject to other irritating side effects.
     
    Last edited: Aug 5, 2018
    James P, RC. and margyb like this.
  2. James P

    James P Senior Member

    Joined:
    Dec 3, 2015
    I think the financial perspective is a good one.

    I don't really bother advocating vaping to smokers, but I do say "I can't afford to do that (smoke)". For every daily smoker there's a tally of better things each and every one of them could have done with that money. I don't know any smokers who are flush with cash.

    I don't know how much others save by vaping, but for me it's about 95%. Tricky giving the breakdown without mentioning nic import tho.
     
    margyb likes this.
  3. DogMan

    DogMan Mutley

    Joined:
    Jun 3, 2015
    Location:
    S/E Melbourne
    woolies did the same as last year, reduce the price in august in preparation

    or maybe on JPS end?

    either way, mum's smokes were cheaper yesterday, just like last year
     
    margyb likes this.
  4. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    • There are messages planned for each day of September for the Vapetember campaign, drawn from quotes of actual ex-smoking vapers.
    • There are 7 infographics (from ATHRA) planned for posting, dispersed throughout the month.
    • I have 3 other messages to use, but want to create at least 12 more (one for every second day).
    Following is a bunch of random graphics I thought might make for inclusion in those ad-hoc messages. Thoughts?
     
    Last edited: Sep 2, 2018
    RC. and margyb like this.
  5. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    This is a good one, being blank allows whatever message is appropriate. e.g.

    Aus 10K+ smoking?
    _____________________
    $1000-$1500 vaping.
    It's a no-brainer!

    [​IMG]

    Other ideas welcome!
     
  6. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    Guess which countries encourage vaping!

    [​IMG]
     
    RC. and margyb like this.
  7. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    Not sure if this one is straying too far into 'health reasons' but perhaps some of our audience are under the false impression that 'vaping is just as bad' as smoking..

    [​IMG]
     
    RC. likes this.
  8. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    General info.

    [​IMG]
     
    RC. and margyb like this.
  9. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    A personal favorite, but I don't want to stray too far into the legal situation in Oz..

    [​IMG]
     
    Snidely_Whiplash, RC. and margyb like this.
  10. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    I like this, but am not sure it can be used to convey the major message of 'vaping is cheaper than smoking'..

    [​IMG]
     
    RC. and margyb like this.
  11. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    Again, I'm not sure this is really on-topic (or if there is text that can make it on topic).

    [​IMG]
     
    Snidely_Whiplash, RC. and margyb like this.
  12. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    In #Vapetember.
    May the #vape be with you..

    [​IMG]
     
    RC. likes this.
  13. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    The #tar and carbon monoxide in #cigarette #smoke is harmful. OTOH the #nicotine in #NRT & #eCigs is innocent.

    [​IMG]
     
    Snidely_Whiplash and margyb like this.
  14. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    This might be used in a number of forms..

    [​IMG]
     
  15. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    Again, too 'health' focused?

    [​IMG]
     
    margyb likes this.
  16. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    I love this, but too 'health'?

    [​IMG]
     
    RC. likes this.
  17. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    I'm sure words could frame 'tobacco tax' as the empire .. just need the right words.

    [​IMG]
     
    margyb likes this.
  18. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    Again, championing THR rather than cost savings, but might be useful as a side message..

    [​IMG]
     
    margyb likes this.
  19. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    And one .. environmental message?

    [​IMG]
     
    Foxhound and Snidely_Whiplash like this.
  20. The Vaper

    The Vaper I Vape ∴ I Am

    Joined:
    Jun 15, 2015
    Location:
    Sydney 2016
    I settled for 10 ad-hoc images, so one every 3 days. (And I have them sorted now.)

    Thanks for your attention!
     

Share This Page